Overview
Grub Street is a three-year old, not for profit, on-line magazine. Content is the focus of Grub Street. Our goals are simple. First, to help visitors know more about the world. Second, to help our visitors get the most out of what they read. Third, to faciliate self-expression by Grub Street readers, in a reasoned, quasi-formal way.
Grub Street visitors like to read and want to read. Our longest article is our most read. Columns, interviews and profiles are thorough, detailed and readily accessible, to all readers: Grub Street stresses readability, regardless of length.
Grub Street is closely managed, with strong editorial control; quality design and no commerical advertising: as available, space is used to promote charities. The site is thus calm and tasteful, easy to navigate and debris free.
A lack of advertising clutter means visitors engage, with Grub Street content. The messages, intended by our writers, is noticed. There is no cacophony of flashing images, visual or auditory noise and other distractions competing for attention, with the main content, on Grub Street.
Advertising Policy
Grub Street no longer accepts new advertising or enters into commericial affiliations and partnerships. The use of available space, on Grub Street, shifts to promoting charitable causes, especially those dedicated to solving water and food issues as well as poverty; this is more consistent with the Grub Street Philosophy than are commercial agreements.
The decision to drop all commercial agreements is convictional. The Grub Street Philosophy stresses enabling access to a wide range of ideas and information. We hold all ideas and information, unless illegal or ethnocentric, as important and worthy of expression. We hold firm that writers, of any ilk or skill, deserve a chance to ply their art and express their opinion as well as receive serious and honest feedback about their efforts.
Voluntary contributions remain our biggest and most reliable resource. Some contribute skills, such as writing, to Grub Street. Some contribute time or sage advice. Some contribute in a traditional way. Some contribute in every way.*
The sum of all somes keeps Grub Street going. Grub Street depends on the kindness of strangers.
Who Reads Grub Street
On 10 February 2010, total page views, since launch, passed the 156 million mark.
Grub Street visitors, relative to all web users, are 51% female, 15-to-49 years of aga. More than 43% of these women graduated college or university; 14% have graduate degrees. She has no children living with her. She browses from home to Grub Street, 3 or 4 times a week, mostly between 2 am and 8 am. Monday to Thursday are the busiest days for GrubStreet.ca**
Readership Information
Each day, Grub Street receives about 20,000 unique visits and, on average, about 120,000 of our pages are viewed. Grub Street ranks about 112,000 according to Alexa Global Traffic watch and Google assigns a page rank of 3 to Grub Street. These estimates are subject to daily variation.
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*Above all, Grub Street prefers content contributions, such as writing, of all sorts, including poetry or experimental writing; a small group of photographs or drawings, thematically linked, is content we'd like to try; video and audio content are welcome, too. Ideas for content or design improvements always help. Suggesting content is important as is helping to convince a worthy subject to do a Grub Street Interview. Many people are busy, without time to write or draw; awash in strong ideas for content or design, even the ability to persuade an interviewee, it's difficult for them to find time to act. To accomodate this creative element, a small, traditional-style contribution may be made by clicking here. For more information on contributing to Grub Street, please e-mail the publisher.
*Sources: Quantcast, Compete, Alexa and StatCounter. Numbers subject to change without much notice.